The 3 Key Numbers in the Creative Economy: 30, 50, 70

The 3 Key Numbers in the Creative Economy: 30, 50, 70

The creative economy is a vital part of the global economy, and it’s important to understand the key numbers that drive it. Three numbers that are particularly important in the creative economy are 30, 50, and 70.


30% is the percentage of jobs in the creative economy that are considered “at risk” due to automation. This includes jobs such as graphic designers, writers, and editors, which can all be done by software or algorithms. While this may seem like a high number, it’s important to note that many of these jobs also require a human touch and creativity that machines can’t replicate. Additionally, many jobs in the creative economy, such as those in the performing arts and architecture, are not at risk of automation.

30% is the rate of growth experienced in the creative economy since 2010. This rate is much higher than that of traditional sectors and shows just how valuable creativity is to businesses and other organizations. The creative economy contributes an estimated 2.4 trillion dollars annually to global GDP and could be worth more than $3 trillion by 2020. The number of jobs in this sector has also doubled since 2001, making it the fastest growing employment category over the past decade or so. With opportunities ranging from graphic design to music production, there is no shortage of ways to get involved.


50% is the percentage of the global economy that is driven by the creative economy. This includes industries such as film, television, music, advertising, and architecture. The creative economy is a significant contributor to GDP and job growth in many countries, and it continues to grow as technology and globalization create new opportunities for creators and businesses.

50% is the global increase in demand for video content across all platforms, according to a recent report from Frost & Sullivan. This means that more and more companies are putting their trust in video marketing as a way to reach a wider audience, engage with customers, and boost sales. In addition to this increasing demand, the cost per acquisition (CPA) of video-based marketing campaigns has also declined by almost 50%. This shows that while businesses may be spending a little bit more up front on production costs, they’re also getting better ROI overall as they capture more attention and drive more conversions.


70% is the percentage of the global population that engages with the creative economy in some way. This includes activities such as reading, writing, listening to music, and watching films. The creative economy plays a significant role in shaping our culture and our understanding of the world, and it’s important to support and invest in it to ensure that it continues to thrive.

70% is the percentage of digital creatives who report feeling satisfied with their career choices, according to research from FiveThirtyEight and Adobe. This high figure proves just how fulfilling work in this sector can be when done right. Most digital creatives seem to find great joy in their work because it allows them to express themselves in unique ways and reach larger audiences with their ideas at a fraction of the cost associated with traditional methods. Whether you’re looking for a full-time job as a web designer or just want to take freelance projects on the side as a photographer or illustrator, there are plenty of lucrative opportunities available for those willing to invest some time and effort into cultivating their skillset and building relationships within the industry.

Overall, these 3 key numbers clearly demonstrate why many people have chosen to pursue careers in the creative economy over other fields: growth potential, rewarding work, and high levels of job satisfaction. With these figures continuing to grow year after year, now is certainly an exciting time for those who want to make their mark on this flourishing landscape.

In conclusion, the creative economy is an important and growing part of the global economy, and it’s driven by the numbers 30, 50, and 70. These numbers represent the percentage of jobs at risk of automation, the percentage of the global economy driven by the creative economy, and the percentage of the global population engaged with the creative economy. Understanding these numbers can help us to better understand and support the creative economy.

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