Privacy Policy – Dan Taylor

This Privacy Policy governs the manner in which Dan Taylor Consulting collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”).

Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, and in connection with other activities, services, features or resources we make available on our Site.Users may be asked for, as appropriate, name, email address. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies
Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information
Dan Taylor Consulting may collect and use Users personal information for the following purposes:

To run and operate our Site
We may need your information display content on the Site correctly.
To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.
To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site
We may use feedback you provide to improve our products and services.
To run a promotion, contest, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them.
To send periodic emails
We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Electronic newsletters
If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licencors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Changes to this privacy policy
Dan Taylor Consulting has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us.

This document was last updated on July 09, 2015

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A New and Exciting Chapter

Well, I’ve decided to do it! I’m taking the plunge and focusing all my business efforts on becoming a full time entrepreneur.

I just can’t seem to shake the bug, to work for myself and create my own destiny. This has been boiling in me for a long time. I have this fantastic yet odd mix of private sector, entrepreneurial, business development and creative marketing experience, which I took to the government of all things and actually made it work. Like in a big way! Then I leveraged that experience to lead a not for profit economic development agency to a record year facilitating  job creation and investment expansion, among other many big changes.

Now I am going to take that odd yet fantastic mixture and apply it to do my own thing, which I’ve already been doing many ways for years, now it’s time to focus and commit!

I am leaving Peterborough Economic Development and launching my business back home in Prince Edward County.

My business like many today will be focused on my personal brand, my expertise and how I can help people, businesses and communities achieve their goals. Specifically, I want to help people, businesses and communities learn about and access the tools I have used to become successful in business and community building.

My new business is comprised of 3 S’s: Speaking, Services, Skills Training and focused on bringing communities the creative and innovative ideas, skills and resources they need to prosper and grow.

  1. Speaking: I’m looking forward to ramping this part of my business back up. I’ve enjoyed sharing my story which focuses on creative and innovative ways of helping communities grow.
  2. Services: I will be working on select community and private sector projects where I feel I can make a difference and help people, businesses and communities with their business and economic development challenges using my sales, business development and marketing expertise.
  3. Skills Training: I am very excited to take my tools of the trade and turn them into web and live based educational training products for community and economic development.

Stay tuned for more developments. I’m looking forward to becoming quite active on my new business beginning in May.

Brief Background & Bio

As economic development officer, I pioneered the practice of Creative Rural Economy, Economic Development in Prince Edward County, Ontario for a decade starting in 2001-2011. As the President and CEO from 2011-2015 of Peterborough Economic Development my role expanded to include both urban and rural economic development work. I have a keen interest in business development, helping businesses and communities grow. A well as helping business and communities grow through my services, I speak to groups, organizations and conferences in order to help them grow their economies. I’ve spoken across Canada in the U.S. Europe and Asia. Coming soon are my web based and live training programs for community economic development.

Want to Hear or Learn More?

I enjoy sharing my knowledge and expertise to help others on developing economies – Rural,  Small Town & Big City too. To book me for speaking engagements, facilitation, workshops and more click here or email here. Also on twitter @CreativeDanT



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Chapter 4 Teaser Product Development & Packaging

Creativity, Innovation, Product Development and Packaging


photo credit: MR LIGHTMAN

In my observation this is often where economic development falls flat. As economic developers we don’t always think of ourselves as creatives, innovators, marketers, product developers and packagers. We do however think of ourselves as sellers. Ironically if we don’t think of ourselves and act as the former we can’t succeed at the latter.

I learned a lot in my first decade as an economic developer and I borrowed heavily from my previous decade and a half as a marketer and a seller. A major insight that I had upon reflection of my work in Prince Edward County is that the various “products” that we developed were instrumental in developing our economy.

The reason I believe the products were instrumental is that the products animated the strategy and created a tangible identity for our community. It followed the principle I learned in my marketing career of “easy to understand and therefore easy to sell and easy to buy”. I don’t believe Prince Edward County would have come as far or as fast and furious without the products, packaging and marketing that we and others undertook during the last dozen years or so.

Where do you start?

I am going share my experience by way of example and hope that I can illustrate the process for product development and packaging.
There are many components to an economy, putting them in a product form and packaging them makes them easy to understand, easy to buy and easy to sell. I believe the key to economic development success is to tap into your creative economy and its people, you must build on your strengths and tie into your strategy.

A Case Study: Product Development & Packaging

Product Development: “TASTE! a celebration of regional cuisineTaste Logo


We knew at the time that Agri-Tourism in Prince Edward County was a strength and that shoulder season was a targeted time period to grow tourism and investment attraction was a key economic development objective. With that background I developed a product called “TASTE! a celebration of regional cuisine”


  • Attract more investment in gastronomy (the value added and experiential agri-food supply chain)
  • Showcase the community’s cluster of  gastronomy assets
  • Create buzz and excitement around our existing assets and illustrate the potential for growth in the market to investors
  • Create an annual event that builds shoulder season tourism and therefor more demand for gastronomy which in turn encourages supply chain expansion.


  • Develop an event showcasing Prince Edward County’s gastronomy assets all in one day under one roof
  • Engage and involve local farmers and business in the gastronomy supply chain to participate
  • Hire the local destination marketing organization to project manage event
  • Engage the media, by staging a mini event a month in advance and host a media day.  Market “best of category” invite the media to be judges at the event


  • TASTE! “a celebration of regional cuisine”  The event that led Prince Edward County to be dubbed “The Gastronomic Capital of Ontario by the Globe & Mail, Canada’s national newspaper.
  • A one day gastronomic celebration of everything local a veritable food & beverage orgy.
  • Add jazz music for ambiance and to leverage local Jazz Festival as a means to build local partnerships and synergies
  • Create a friendly competitions such as ‘best of” categories to raise the product development and quality bar, excite attendees and engage the media as judges


  • Showcase regional cuisine in the century old Crystal Palace agricultural building and farigrounds.
  • Pair restauranteurs, chefs and growers together to encourage local food and beverage matches, menu development, collaboration and innovation.
  • Use any and all means of marketing and promotion. Iconic graphics, web-site, posters, brochures, event guide and public relations, public relations, public relations. Minimize paid advertising.


  • A product is tangible and makes it easier to understand what a community has to offer both consumers and investors.
  • Packaging creates focus and helps define your community’s offerings.
  • Showcasing a major gastronomy event  can be impactful, educates what is within the community and what is possible.
  • A successful event illustrates the appetite for the products and therefore further development potential.
  • Showcasing gastronomy during shoulder season maximizes the harvest bounty and builds demand and traffic when needed most

Conclusions and Insight:

  • Products and packaging makes the intangible tangible and clarifies to consumers and investors what opportunities exist in your community
  • The business of economic development is way behind the curve in terms of product development and packaging compared to the private sector. This is an opportunity for innovative economic development organizations and individuals.
  • Product development and packaging is a highly leverageble communications tool.
  • Product development can help define your quality of place, available tourism experiences and investment opportunities.
  • The media, consumers and investors understand products and packaging and respond to them positively when well executed.
  • Engaging and partnering with the media builds highly leveragable exposure, product awareness and demand for your product. It is as close as a guarantee as there is to build success.

Brief Background & Bio
As economic development officer, I pioneered the practice of Creative Rural Economy, Economic Development in Prince Edward County, Ontario for a decade starting in 2001. Now as the President and CEO of the Greater Peterborough Economic Development Commission and the Greater Peterborough Innovation Cluster my role has expanded to include both urban and rural creative economy work. I have a keen interest in the economics of urban-rural interdependency. I also speak regularly to groups, organizations and conferences in order to help them grow their economies. I’ve spoken across Canada in the U.S., Europe and Asia.

Want to Hear More?
I enjoy sharing my knowledge and expertise to help others on developing Creative Economies – Rural, Small Town & Big City too. To book me for speaking engagements, facilitation, workshops and more click here or email here.

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